Tasked with the challenge to shift the perception that the cheap vodka on sale is the same one that used to compete with Absolut, we set out to create the most innovative well drink possible.
Fris vodka is pure, clean, and was once considered a premium brand. Playing off of the purity cues as well as the name, market insights gave us additional fodder to play off the idea of capturing simple moments through the brand identity. With a custom bottle design appearing to be chiseled out of ice combined with a language that appears to freeze moments in time, the brand came together to capture the essence of the intended target audience.
Developed while working with Brand Union (now Superunion)