McCain was undergoing a significant shift for its Pizza and Breakfast Pockets portfolio with plans to elevate the Pockets’ brand out of it’s sub-line status.
My role involved logo development and key creative lead on the back half of the project to drive the dual language program through testing, final design, and production rollout. The newly refreshed brand launched with eight SKUs employing the system designed to expand into different territories and flavor profiles.
Developed while working with Mosaic
Team: Bryan Sage, Dave Watson, Jeannette Williams, Jen Conlon, Natalie Babji, Rohan Pinto