Redica Systems —
Brand Identity System and Marketing Tools
Redica Systems is a technology company using data, analytics, and expertise to deliver meaningful insights to quality and safety professionals around the world.
A new platform was preparing to launch and It was clear that a strong, more sophisticated brand identity was needed for the next chapter of the organization’s evolution.
With a new name and logo in place, a close relationship was quickly established with the CEO, marketing lead, and my strategic partners at Copperfield Advisory, allowing us to move fast and efficiently.
The approach to the problem was simple: integrate personality and wit to the art direction, imagine a robust visual identity system that stands out from an otherwise untouched category, and build a comprehensive set of marketing and sales tools and templates for the launch.
All work in chorus to elevate the brand to a more professional and mature perception.
An inclusive set of key customized illustrations was developed to bring life and a little humor to the brand.
The figures represent customers and Redica’s team of experts that exude confidence and strength as a result of being armed with the data and insights the platform provides.
The solution introduced a new identity system intended to amplify the trend and pattern analysis offering of the enterprise using graphic data-like forms and patterns associated with the logo.
A comprehensive set of easy-to-use marketing tools and brand guidelines were designed with meticulously built templates and as much flexibility as possible. The suite included Data Sheets, Tear Sheets, Publication and Report Documents, E-mail Campaigns, In-line Advertising, and Powerpoint Sales Deck.
