New York’s first theater for kids and family recently celebrated its 20th anniversary. The original design is an expression of celebration filled with pride, accomplishment, and energy that amplifies the ambition of the theater and all that it’s achieved and represents.
The system continued to deliver on the energy and enthusiasm of the neighborhood and the theater’s programming. Borrowing from the visual vernacular of Times Square combined with elements of each individual program, the New Victory was a never-ending burst of excitement that elevated how children’s programming can be messaged.
Visual identity developed while working with Chermayeff & Geismar